women in STEm

Building Better Brands

Building Better Brands 2106 1440 Tarlon Khoubyari

Tarlon Khoubyari
Content Creator + Data Analyst

Building a brand can mean a lot of different things. The most important element of a strong brand presence is community building. With social media, you have a huge opportunity to tap into your network and connect directly to the consumer. Community building is often overlooked but is a key piece in building an authentic brand.

When we shop, we typically shop for things that speak to us. Customers and people want to support brands they can relate to. Yeah, maybe you can pay for a big budget influencer to promote your product but do they speak to your audience? When you first started your business, who was it that you were trying to support? Think of this person when you develop a brand story. Brands that are authentic grow exceptionally. There is so much fluff already out there but it’s important to stay true to who you really are and to share that story with others.

Social media has given the consumer a lot more control than it’s previously had. The power is in the taps of the people who can see beyond your brand. Most people use their feeds to post pictures of their cats or of their friends. Businesses operate a lot differently. Who are you? Who are the team members on the team? You may think people don’t care but they do. Especially if you’re claiming to be a leader or an expert, share your knowledge with your audience and make them feel like they are apart of your mission because they are.

The traditional practice is to work in silence and to some extent that still holds value but if you want a more engaging audience you have to be transparent and vulnerable in a unique way. Create tools and services your community can use to empower their passions. Let’s say you’re a blogger that talks about motivation. A motivational quote won’t cut it anymore. Talk about how you stay motivated and on top of your day. Share the tools you use. You can’t assume that people will register what you said. You need to understand and listen to your audience. There are people behind the likes and taps that you should want to engage with.

The brands we love are the ones that offer services that speak to our personal and professional growth. Those brands show that they care and can empathize with our team. If you want a team that truly treats brands like their own, look no further. We can offer you strategic ways to target your community more effectively.

Trend Alert: Content Marketing

Trend Alert: Content Marketing 1254 837 Tarlon Khoubyari

Written By: Tarlon Khoubyari or @techytk on Instagram

Don’t worry about keeping up with the trends, we’ve got you covered!

Over the past few years, we have seen a huge boom in the digital marketing space. With that comes the need for beautiful, engaging content that will create a community around your brand. Content marketing is the next phase of the digital marketing revolution. Our team of experts can help you craft a strategy that suits your needs in authentic, organic ways.

What is content marketing?

Content marketing is a strategic way to share creative, engaging materials across various social media platforms. This form of marketing is common on digital marketing teams to attract key audiences to promote a brand or a business. It’s effective because it allows you to communicate with your client in an interactive way. By doing so, you build a community around your brand. Most people nowadays are looking for companies and teams they connect with. When you curate content, you are able to tap into the emotions and interests on a deeper level.

Putting together a well crafted feed is no easy feat. There is a lot that goes into it. A consultant from our team can discuss effective ways to get the most out of each material you post. Some of these materials can be ads, social media graphics, Instagram stories, Facebook posts, blog posts, and the list goes on.

The biggest takeaway from content marketing is that it needs to be intentionally thought out. Many brands and companies plan their content strategies months in advance because with every post appropriate hashtags and tags needed to be included to drive more traffic.

Strategic Ways to Invest in Your Business in 2019

Strategic Ways to Invest in Your Business in 2019 1254 837 Tarlon Khoubyari

Written by: Tarlon Khoubyari or @techytk on Instagram

In 2019, we all have goals we want to reach: wellness goals, financial goals, travel goals. Well, at Boss Business Market we want to make your #goals into a reality. We curated a list of ways you can invest strategically in your business and we have experts that can help you achieve them.

Step Up Your Social Media Game

Come on, it’s 2019. Social media is becoming increasingly more important to grow your brands’ presence. Since Instagram’s launch, the platform expanded from being a place where people post photos of their cats and friends to an interactive marketplace where your next customer shops for your product. With the algorithm changing every quarter or so, we work harder to make sure your community is built organically and authentically to serve what matters to you.

Your social media page doesn’t need to be an avenue where users shop. It can be a space where your audience comes to get advice, tips, see what you’re working on. First impressions are extremely important. How you tell your story takes a fresh creative perspective to introduce what your company does. It welcomes new customers with open arms and also gives you a chance to engage with them in a whole new way.

Social Media platforms post millions of ads every single day to attract a range of audiences. With every few posts, there is an ad and you can gain likes, engagement, and opportunities with a tap of a finger.

Build a team that just gets it

They say “if you want to go fast go alone but if you want to go far go together”. If you’re a small company or an influencer who feels a little burnt out or maybe you’re a leader who wants a fresh perspective on things you want a team who will work with you on your journey to become the best you can be. It’s always a challenge to find people who will work as hard as you but at Boss Business Market we do a lot of the hard work for you so you can focus on the more important things. We treat the companies we work with as if they were our own and hire the right people to get the job done. Schedule an appointment with us to see how we can elevate your enterprise and take your brand to the next level.

Automate Your Life

Convenience saves you a lot of time. A huge technology trend we are keeping our eyes on is automation. Automation makes your life a lot simpler and its already in technology that we use every day. If you use a content scheduler to post on your feeds, that’s automation. We see it in cars, devices in our homes, and interact with these genius robots without knowing it. AI can be intimidating to people who may not quite understand the power of it. Gartner predicts automation as being the leading technical trend of 2019. AI will push the boundaries of the technology we are using today.

We stay on-top of the digital, technology, and business trends so you can focus on growing your business. Schedule a consultation with us in 2019 so we can get started on elevating. We know that 2018 was a hard year for most of us but we want to work collectively with you to build and conquer.

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HQ: Charlotte, NC

E-mail: info@bossbusinessmarket.com